Rochester, NY – Diamond Packaging of Rochester, NY will exhibit at the 2007 HBA Global Exposition and Conference to be held September 18-20, 2007 at the Jacob K. Javits Convention Center in New York, NY. Since its debut, HBA has become a premier gathering place for the entire beauty industry, showcasing everything from formula to finish, including manufacturers, raw materials and ingredient suppliers, and contract fillers. The show will feature more than 650 exhibitors from 80 countries, and is expected to attract over 18,000 attendees.

HBA is the definitive event for the cosmetic, fragrance and personal care industry. In 1993 HBA Global Expo was launched as the only event in North America to address the marketing, technical and naturals needs of the entire beauty industry. For 15 consecutive years, the show has created an international marketplace, bringing together suppliers and buyers in the beauty industry's number one marketplace – New York City.

HBA's educational conference program is renowned for providing cutting-edge information on the latest industry trends, new product developments, marketing and advertising know-how, as well as the latest in packaging design and technical advancements. HBA offers midyear conferences focusing on Marketing, Technical and Naturals.

The year's most classic, daring and truly provocative designs are honored at the HBA International Package Design Awards. Hundreds of packages vie to be named the year's Category Leader in Personal Care, Skin, Fragrance and Cosmetic packaging for all types of price points and level of distribution.

Diamond submitted two packages for consideration in the HBA International Package Design Awards competition, including the Stetson Gift Set in the Fragrance – Mass Distribution category and the Love, Chic Baby™ carton in the Fragrance – Limited Distribution category.

Diamond created a gift set carton for Coty's legendary Stetson fragrance that is as bold and original as the product.

The French straight tuck carton features a combination of foil stamping and embossing that serves to augment the subtle graphic design. The entire front panel was stamped with gold foil prior to printing and embossing. The embossed paisley pattern and Stetson logo above the die cut window combine with a micro-embossed pattern around the perimeter of the carton to create a unique visual and tactile presentation, suggestive of the rugged individualism of the American West.

Love, Chic Baby™ is the first pair of luxurious fresh baby scents designed exclusively for little girls and boys and for those who want to pamper them.

Diamond utilized special printing and finishing techniques to create a carton that captures the essence of the product.

The carton features scallop-shaped die cutting around the perimeter of the sleeve, as well as heart-shaped die cuts on the carton top closure panel and the liner insert. The sleeve is further enhanced with multi-level embossing around the Chic Baby™ logo.

The attractive graphics were achieved by offset printing three colors in-line with UV gloss coating and glass pearl coating, which adds stunning glitter effects. The liner features front and back side printing with an overall satin varnish.

Diamond will be exhibiting these as well as other innovative designs, including its Diamondessence™ combination packaging, new folding carton designs to leverage brand equity and deliver maximum impact on store shelves.

Diamondessence™ combination packaging incorporates a wide variety of styles and materials that truly set products apart from their competition. The plastic and paperboard structures deliver maximum product visibility and package integrity, while dramatically showcasing the products inside.

Several designs integrate plastic as the primary substrate to provide a three-dimensional view of the product inside. Other designs feature custom die cuts that leverage the primary container's logo or shape, thus enhancing brand identity.

Diamond representatives will also be on hand to discuss the company’s new sustainability initiative.

As part of their corporate mission, Diamond Packaging is committed to working toward a cleaner environment. They developed the Diamond greenbox initiative to research, design, and implement packaging solutions that are innovative and sustainable.

The initiative balances business with environmental considerations by promoting sustainability in all aspects of package production, including design, materials, and methods.

Sustainability optimizes the value of packaging through every phase of its life cycle, from design to end of use. Through intelligent design, careful material selection, and best practices at the plant level, Diamond is able to minimize waste, reduce shipping costs and increase efficiencies – all of which support a sustainable use of resources and cultivate a positive emotional connection to the brand.

The Diamond greenbox initiative is one more way to surpass customers’ expectations today, tomorrow, and into a greener future.

Since 1911, Diamond Packaging has dedicated itself to providing the highest standard of quality, innovation and cost effective packaging for companies including Bausch & Lomb, Beiersdorf, Bristol-Myers Squibb, Coty, Godiva Chocolatier, Procter & Gamble, and L’Oreal USA. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support.

For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229, visit the website at www.diamondpackaging.com, visit the Diamond greenbox website at www.diamondpackaging.com/green, or visit booth #767 during HBA Global Expo 2007. For more information about the HBA Global Exposition and Conference, contact Annie Scully at (212) 600-3000 or visit the website at www.hbaexpo.com.