Diamond Receives P&G Corporate Supplier Excellence Award

Diamond Packaging was recognized by Procter & Gamble as one of its top performing external business partners during an awards ceremony last night as the conclusion of the P&G Supplier and Agency Summit. The objective of the annual summit is to recognize and celebrate those key contributors who have demonstrated partner excellence. This year more than 350 companies and agencies partners were represented at the awards dinner.

“We are thrilled to have won this award,” said Karla Fichter, Chief Executive Officer of Diamond Packaging. “Our partnership with Procter & Gamble is especially rewarding because of our shared commitment to innovation and sustainability.”

Diamond received P&G’s Corporate Supplier Excellence Award for performing consistently at high levels within P&G's internal performance management system.

Diamond was recognized for providing superior packaging solutions for multiple products lines, including P&G's Gillette® division (blades, razors), Old Spice® and Secret® Clinical Strength antiperspirants and deodorants, and Febreze® candles. Diamond has also been instrumental in the success of several P&G product launches, including its recent Gillette® Fusion® ProGlide™ global launch.

“We need partnerships with retail customers, investors, business partners, agencies and suppliers ›› more

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Diamonds are a girl’s best friend—so says the song by that title. Karla Fichter and Kirsten Werner might twist that saying around somewhat and say, Diamond Packaging is a consumer products company’s best friend. Fichter, CEO, and Werner, president, are co-owners of Rochester, N.Y.-based Diamond Packaging, and are proud of the fact that their company is a WBENC-Certified Women’s Business Enterprise. And there are many additional reasons for the pride they have in the company.

Diamond Packaging was founded in 1911 as a supplier of folding carton packaging materials for the garment and bakery industries. The company has remained faithful to its roots in folding cartons and, today, manufactures paperboard and plastic packaging and provides contract packaging services for Fortune 500 companies around the world. Fichter and Werner have been actively involved in the business since the late 1980s and became co-owners of the company in 2004. They later acquired the other 50 percent of the business, becoming sole owners of Diamond Packaging. The company experienced much success during this time period, growing from 23 employees in 1978 to more than 230 today. And if the owners' vision comes to fruition, the future will continue to be bright. "Our transition to a women-owned business brings new opportunities to carry the best of Diamond's traditions forward into the future: quality, innovation, and passion," states Fichter.
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Recyclable holographic effect puts the ‘wow’ in Gillette razor
by Jim George, Shelf Impact

A metallic coating delivers the visual sizzle that supports the marketing message for Fusion ProGlide, and also brings sustainability and security benefits, and cost savings.

The trifecta in package design today is a package that delivers sales results for a brand while also being environmentally friendly and reducing materials use and costs. Gillette scores on all three accounts in launching its premium Fusion ProGlide razor.

• Gillette meets the design objective of a package with pickup power on the store shelf by achieving a metalized holographic effect through a special coating that offers increased shelf impact of the packaging graphics.
• The package components as a whole are recyclable. The coating, cut precisely to reduce waste, replaces film and foil laminates, which are difficult to recycle. The process of applying it to the razor cartons reduces energy use.
• Costs were reduced through efforts such as shortening material lead times of up to 12 weeks and introducing production efficiencies, including the printer’s elimination of multiple steps with other vendors. ›› more

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