Diamond Packaging Wins Five Awards in PPC Competition

Diamond Packaging of Rochester, NY earned five awards in the 65th Annual National Paperboard Packaging Competition, the industry’s premier showcase for all that is new and outstanding in paperboard packaging design and technology. Awards were announced at the 2008 Annual Meeting & Strategies Conference, held April 2-4, 2008 in New Orleans, LA.

The competition, which is sponsored by the Paperboard Packaging Council (PPC), provides members with an opportunity to display their most impressive packaging designs and productions, and promote winning packages to customers. Entries are judged in 30 different categories against three criteria: members' internal production/converting excellence, consumer product company excellence, and end-user/retailer consumer excellence. Entries are also considered for technical achievement and innovation, craftsmanship, and overall appearance.

Competing against hundreds of entries from around the country, Diamond Packaging received recognition by winning one Gold Award, three Excellence Awards, and an Innovation Excellence Award.

Diamond won a Gold Award for its green-themed 2009 calendar, a popular promotional item given to customers and suppliers. This year's calendar introduces Diamond’s greenbox initiative – the company’s commitment to packaging solutions that are innovative and sustainable. ›› more

Sustainable Packaging Reaches Pharmaceuticals and Medical Device

Graph Expo scheduled for October 26-29, 2008 at McCormick Place in Chicago, IL

PACK EXPO International 2008 to focus on sustainability

by JoAnn Hines Packaging Diva

When consumers go out to shop it's your job to convince them to buy your product. With the wrong packaging or one that doesn't properly convey the message of what is inside you are fighting an uphill battle.

Think of packaging as your silent salesperson. What message are you projecting?

Just like we do with our mental, emotional and physical aspects of our lives, think about improving or updating your product packaging. You want it to mesh with consumer wants, needs and current lifestyles which can be influenced by many external factors that will effect their purchasing decision. Consumers are a moving target and what worked last week may not work in the future.

Here are 7 things you can do to ensure your product packaging is on target with your core customer and delivers the right message to the right audience. ›› more

Create Detail and Movement with Refractive Stamping
by FSEA

Refractive stamping has become a very popular method of applying foil for many different applications that creates detail, dimension, and movement.

A refractive foil stamped image is created with a specialty engraved brass die. Very thin lines are etched in the engraving to demonstrate texture and detail in the foil stamped object. The foil is a standard hot stamping foil and is no different than foil used in a flat stamping application. The finely engraved lines create the texture and detail in the foil stamped image.

The advantages of utilizing refractive foil stamping include the following: ›› more

Questions or comments:

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