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Crease - The effect of pressing a steel rule into paperboard to create a crease/score in the paper. Flexography - A printing process in which very fluid, fast drying ink is transferred to a roll or web stock via a raised rubber printing plate. Preflight - The testing and preparation of a digital file before it is sent to print.. |
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FTC proposes revised Green Guides |
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| Gillette’s Holographic Effects Yields Sustainable Results
When it comes to eye-catching packaging, Gillette leads the market. They continued the trend by working closely with Diamond to achieve a metallized effect on the packaging for the launch of their premium Gillette Fusion® ProGlide™ shaving system. Procter & Gamble understands the role that packaging plays in their “First Moment of Truth" (FMOT) initiative, which considers in-store brand perception. The packaging for Gillette’s Fusion® ProGlide™ shaving system still needed to deliver the “wow” factor but do so sustainably and without the use of metalized lamination, added costs, or increased lead times. As a natural evolution of Diamond’s greenbox initiative, the company applied its tradition of innovation to green packaging design. Diamond’s new Green Chic™ packaging delivers “Beauty without Compromise” by capturing the essence of high profile brands while communicating an environmentally-friendly image and awareness. Diamond demonstrated its Green Chic™ model in the Fusion® ProGlide™ packaging through the use of more sustainable converting methods, including the inline application of MiraFoil® metallic coating and Cast and Cure holographic effects. ›› more |
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Lead and phthalate testing and certification requirements were to be enforced as of February 10, 2010. However, after feedback from the printing community as well as other regulated industries, stays have been granted by the Consumer Product Safety Commission (CPSC), extending the deadline for testing and certification requirements to December 31, 2011. Manufacturers, however, have been required to meet the lead and phthalates limits since the Act took effect on February 14, 2009. What is CPSIA? In August 2008, the U.S. Congress established safety standards for children’s products – including books and items that may be considered toys – under the Consumer Product Safety Improvement Act. ›› more |
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