Redken Duo Caddy

Packaging Challenges

Redken, a leader in the professional hair care products industry, sought to create an exciting package for their new Shampoo and Conditioner salon products, including Smooth Down, Extreme, All Soft, and Color Extend. They turned to Diamond to create a carton that was not only visually stunning but conveyed the essence of the brand.

Packaging Solutions

Redken’s new Duo Shampoo and Conditioner Caddy sets incorporate a revolutionary split-level design that concurrently attracts consumers through its visual appeal and highlights the promotional offer.

The packaging was designed as a glued, single-piece structure that would be easy-to-assemble.

The cartons were converted utilizing .018 SBS paperboard and offset printed with four color process and silver metallic inks in-line with UV gloss coating.

The result is a promotion that delivers impact at hair salons, and communicates a fashion-forward image for the brand.

Packaging Award Winner

PIA - Premier Print Awards (COM)
2008
Cartons and Containers