Smart Packaging
Smart Packaging
Diamond Packaging leads in the digital transformation of products. Our connected packaging options — through anti-diversion (AD) coding and serialization — supports consumer brands' Anti-Counterfeiting and Track and Trace initiatives. Plus, interactive NFC smart tag technology enables brands to connect directly with consumers.
Internet of Things (IoT)
With the advent of the Internet of Things (IoT), smart packaging has emerged as a viable medium to bridge the gap between the physical and digital worlds.
According to SmithersPira, the global smart packaging market is estimated to grow at an annual rate of 6.4% to $8.6 billion by 2025. Advances in technology are allowing companies the ability to connect with customers in new and exciting ways to ensure product safety and traceability, protect their brands, promote their brands, and facilitate a more engaging user experience — whenever and wherever they are making purchasing decisions.
Connected Packaging Solutions
Promotional Coding and Serialization
Diamond Packaging employs state-of-the-art Markem-Imaje and Videojet small character inkjet printers to enable a wide range of promotional coding and unit level, covert serialization functions.
Plus, our IT and Technical Team experts can assist you in choosing the right technology for your packaging application.
- Wide code choice (e.g., bar codes, multi-line, logos, etc.)
- Print in up to four (4) separate locations
- Advanced specialty inks (UV or IR) or revealer
- Code integrity
- Ensure product safety and traceability
- Promote your brand and support marketing initiatives
- Protect your brand
Seal Vector
Diamond is certified to integrate Advanced Track & Trace® Seal Vector® authenticator tracing code into customer packaging.
Seal Vector® is a highly secured and unique code, enabling authentication, identification, and serialized traceability of a product or a component. It performs three functions:
- Allows a brand owner to affix a symbol attesting to their ownership on a physical medium;
- Identifies this physical medium by an unreadable and non-decipherable code;
- Distinguishes the original symbol from a reproduction.
- Can be applied on all types of materials – primary or secondary packaging, or the product itself – using standard printing techniques
- Decipherable on assembly lines or in the field using readers
- Easily integrated into folding cartons
- Improved security, logistics productivity, and quality assurance
- Cost-efficient
Amazon Transparency
Transparency protects your brand and customers by ensuring that every unit shipped is authentic.
Enroll products in Transparency and our unit-level product serialization will help prevent the listing, sale, and shipment of inaccurate or counterfeit products.
Get Results with Transparency
Transparency uses secure, unique codes that identify individual units, stop counterfeits from reaching customers, improve customer engagement, and give brands valuable insights to help optimize supply chains.
Ensure that only authentic units are shipped to customers. Whether fulfilled by Amazon or shipped directly by selling partners, products cannot be listed on Amazon or shipped without valid Transparency codes.
Connect with customers post-purchase, no matter where they bought your product. The Amazon Shopping app and the Transparency app both allow customers to scan Transparency codes to confirm authenticity and access content you provide.
Gain additional insights on your items at the batch or lot level, helping you identify supply chain or other issues, diagnose their root cause, implement solutions, and improve products with minimal disruption to your business.
NFC Smart Tags
NFC smart tags are revolutionary wireless tags that combine the instant interactivity of Near Field Communication (NFC) with the advantages of printed electronics technology. By connecting the physical and digital worlds, NFC smart tags allow smartphone users to communicate with packaging, offering key advantages in both brand management and supply chain management.
Diamond incorporated NFC tags in the making of its 2019 corporate calendar. See it in action (about 2:15 into the video).
- Single-ID NFC tag provides instant product authentication
- Each tag's unique ID enables item-level tracking and advanced analytics
- Create targeted marketing campaigns by streamlining promotions, triggering repeat purchases
- More efficient than QR codes or direct data entry
- Easily integrated into folding cartons
- Simple, instant consumer engagement and brand protection
- Affordable item-level intelligence with smartphone interactivity:
- Mobile marketing and advertising (often used in-store)
- Product instructions/how-tos/recipes
- Videos
- Instant product reordering
- Supply chain tracking
- Asset tagging
- Anti-counterfeiting / anti-diversion
Contact Us
Contact us for more information on smart packaging or to request a free folding carton sample kit. The kit includes examples of different paperboard substrates and capabilities, including specialty UV coatings, cold foiling, foil stamping, embossing, and windowing. All are designed to attract the consumer’s attention when and where it matters most—at the point of sale.
